Kruger Products ranks as the top-performing vendor overall in the 2024 Advantage Report Canada
Kruger Products has secured the #1 spot for five consecutive years in Canada
MISSISSAUGA, November 29, 2024 – For the fifth consecutive year, and 13th time in the last 15 years, Kruger Products is proud to announce that it has been recognized as the #1 vendor according to retailers in the Core Benchmark Set of the annual Advantage Report program conducted by Advantage Group International.
Kruger Products has also placed first among the benchmark in Advantage’s four engagement drivers (Performance, Execution, Reputation & Vision). Additionally, Kruger Products ranked first in several critical business competencies including communication, collaboration, differentiation, supply chain, capability & experience and trust.
Advantage Report gives clients a benchmarked view of performance as rated by their business partners, providing them with valuable data regarding their business relationships’ strengths, weaknesses, and opportunities. The core benchmark set is made up of the most prominent suppliers at a national level across multiple divisions — the top 29 consumer packaged goods (CPG) companies across Canada.
Canada’s suppliers were measured against 31 competencies across Advantage Report’s four engagement drivers — Partnership, Execution, Reputation and Vision. Kruger Products demonstrated leadership as a supplier in the Canadian market across these competencies.
"Attaining the top rank in Canada for the fifth year in a row amid strong companies is remarkable. I extend my thanks to our dedicated employees for their commitment to our consumers and customers. It's an honour to be recognized as Canada's leading tissue company by our retail partners," said Michel Manseau, SVP & GM, Canadian Consumer Business, Kruger Products.
“Achieving the number one ranking for 13 out of the last 15 years is a testament to Kruger Products' vision of being the most trusted and best-loved tissue company in North America. We are proud of our longstanding relationships with our retail partners and our shared focus on driving growth and providing consumers with high-quality products. This is clearly the result of strong cross-functional teamwork, and efforts and I am thankful to our 2,500 employees across Canada whose dedication to our retailers' success is recognized through these top results," said Dino Bianco, CEO, Kruger Products.
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About Kruger Products
Kruger Products is Canada’s leading manufacturer of quality tissue products for households, industrial and commercial use. Kruger Products serves the Canadian consumer market with well-known brands such as Cashmere®, Purex®, SpongeTowels®, Scotties® and Bonterra®. The Away-From-Home division manufactures and distributes high-quality, cost-effective product solutions to a wide range of commercial and public entities. A Greater Toronto Area Top Employer for the past eleven years, Kruger Products has approximately 2,500 employees in Canada and was once again named one of Canada’s Best Managed Companies in 2024. The Company operates ten FSC® COC-certified (FSC C-104904) production facilities in North America. For more information, visit www.krugerproducts.ca.
About Advantage Group International
Advantage Group International is the leading advisor in business-to-business engagement solutions globally. Trusted by many of the world’s leading brands, Advantage ReportTM has become the gold standard for improving performance between suppliers and retailers in over 40 countries. Established in 1988 and headquartered in Canada, Advantage Group acts as an integral link between supplier and retail partners, using data, feedback and strategy consulting to illuminate opportunities for mutual growth, strengthen relationships and provide invaluable insight. Advantage Group helps people and organizations work better together. For more information, visit advantagegroup.com.
