community involvement

The paper
company next door

At Kruger Products, we know the positive impact we can have on the communities to which we belong. We embrace opportunities to support the health and wellbeing of our neighbours and partners through local philanthropy and community-building activities.

Breast Cancer Cause

Kruger Products has been making a difference in the lives of Canadian women and their families affected by breast cancer since 2005. Kruger Products is one of the Canadian Cancer Society’s top five national brand partners supporting the breast cancer cause, based on annual contribution and awareness raising initiatives. Over the years, our support has helped fund innovative research that aims to reduce the incidence of breast cancer, lower mortality rates and support women and their families affected by breast cancer. Kruger Products has also been dedicated to supporting breast cancer efforts in partnership with the Quebec Breast Cancer Foundation. Together, we are helping to create a future without breast cancer. For more information click here.

Scotties Tournament of Hearts

Scotties® Tournament
of Hearts®

In 2021, we are celebrating our 40th year of support—one of the longest-standing sponsorships of amateur athletics in Canada.

Crohn’s & Colitis Canada

Crohn’s & Colitis

Through our Cashmere® and Purex® bathroom tissue brands, Kruger Products became affiliated with Crohn’s & Colitis Canada in 2014 as a national sponsor for Gutsy Walk. Gutsy Walk is Canada’s largest community event committed to raising funds for Crohn’s disease and ulcerative colitis.

Ronald McDonald House Charities

Ronald McDonald
House Charities

Since 1990, 100% of all the household paper products supplied to the 15 Ronald McDonald Houses across Canada have been donated by Kruger Products’ Away From Home Division. With 70% of Canadians living outside of a city with a children’s hospital, the 15 Ronald McDonald Houses across Canada provide a home for out-of-town families whose children are being treated at a nearby hospital.

Friends of We Care

Friends of
We Care

For more than a decade, Kruger Products has helped send children with disabilities to Easter Seals camps through our Away From Home division’s sponsorship of Friends of We Care. Every year, Friends of We Care helps send 5000 children with disabilities to fully accessible Easter Seals Camps across Canada.

Nature Conservancy Canada

Nature Conservancy of Canada

Kruger Products is an official partner of the Nature Conservancy of Canada, in a shared mission to conserve our wildlife and natural areas for future generations. We support NCC’s Nature Destinations program, encouraging Canadians to connect with nature by taking a journey through some of the greatest examples of our country's natural areas. From coastal estuaries in Atlantic Canada to Quebec’s Appalachian Mountain range, to the prairie grasslands and BC’s interior habitats, each Nature Destination offers opportunities to create unforgettable memories in Canada’s unique landscapes.

Nature Conservancy Canada

Kruger Big Assist

Kruger Big Assist

Hockey is more than just Canada’s game. It’s a way for kids, families and communities across the country to come together, share experiences, and be part of something that unites us all.

But hockey can be expensive for many families. The Kruger Big Assist program was developed to help. Working with minor hockey associations across the country, we are providing over $150,000 in financial assistance to hockey families in need.