Our Story

OVERVIEW

We manufacture
Canada’s most popular
tissue brands

Great things can happen when people work passionately towards a common goal. That’s how Kruger Products grew to become Canada’s leading manufacturer of quality tissue products for household, industrial, and commercial use. We are proud to offer a portfolio of Canada's favourite tissue brand for every room in your home.

Canada’s #1 Bathroom Tissue Brand

Visit Us On Facebook Visit cashmere.ca

Canada's Favourite Paper Towel Brand

Visit Us On Facebook Visit spongetowels.ca

Canada’s #1 Facial Tissue Brand

Visit Us On Facebook Visit scotties.ca

Western Canada’s #1 Bathroom Tissue Brand

Visit Us On Facebook Visit purex.ca

A mother and child branded on White Cloud Bathroom Tissue

CONSUMER PRODUCTS – UNITED STATES

White Cloud^® ranked #1 bath tissue in America by a leading consumer ratings publication

Our White Cloud^® brand has been recognized two consecutive times as the best bathroom tissue in the United States. It’s one of the reasons White Cloud^® is now available across America.

The White Cloud^® family of products, including bathroom tissue, facial tissue and paper towels, is manufactured primarily at our Memphis, TN plant, which also produces a wide range of private label tissue products for major retailers across North America.

Learn more at mywhitecloud.com

AWAY FROM HOME DIVISION

Canada’s leading commercial tissue manufacturer

Our Away From Home division offers high-quality, cost-effective products — bathroom tissue, facial tissue, paper towels, paper napkins, wipers, hand care, and dispensing systems — for use in the food service, property management, healthcare, manufacturing, education, and lodging segments across North America.

Learn more at afh.krugerproducts.ca

“We strive to
continuously
exceed our
customer,
consumer and
employee
expectations.”

“We strive to continuously exceed our customer, consumer and employee expectations.”

Dino Bianco, CEO

our locations

Find us across
North America

Our locations are strategically aligned to the natural resources we use to make our products, and to key population centres that represent 90% of Canadian and 60% of U.S. consumers.

With eight manufacturing plants, our total papermaking capacity is just over one-third of Canada’s total tissue manufacturing capacity. We are also proud to be the only tissue products company with manufacturing operations in Western Canada.

Papermaking & converting

New Westminster, British Columbia

Papermaking & converting

Gatineau, Quebec

Deinking, Pulping,
Papermaking & Converting

Crabtree, Quebec

Papermaking

Lennoxville (Sherbrooke, Quebec)

Papermaking & Converting

Sherbrooke, Quebec

Corporate Headquarters

Mississauga, Ontario

Converting

Scarborough (Toronto, Ontario)

Converting

Trenton, Ontario

Papermaking & converting

Memphis, Tennessee

What We Stand For

Our Vision: To be the most trusted, best loved tissue company in North America.

Our Mission: Making everyday life more comfortable.

Our Values:

Entrepreneurship

We value and nurture an entrepreneurial spirit within our organization. As we continue to grow our company and diversify our operations, we maintain a long-term outlook and keep our minds open to new ideas and innovation. Our employees exemplify this philosophy through their commitment to excellence.

Family Spirit

Our organization is like a family. And our family means the world to us. We foster a sense of belonging by encouraging teamwork and supporting employee initiatives that contribute to our collective success. We also recognize the value and contribution of each individual within our organization.

Commitment

Commitment is at the heart of everything we do. Our concern for others is also reflected in our commitment to offer our employees a stimulating, healthy and safe workplace. We are deeply committed to the environment and to maintaining meaningful relationships with the people and communities we engage with.

Integrity

We keep our word and value trust above all else. Our integrity has allowed us to stand the test of time and to build mutually beneficial relationships with our employees, our customers, our business partners and the community.

Customer Focus

Trust is the cornerstone of every business relationship, which is why we focus on earning our customers’ trust by providing exceptional service, ensuring consistent product quality and making it easy to do business with us. Our goal is to generate value for each customer by creating solutions that improve their business for the long term.

OUR HISTORY

Over a century of success

1904

Kruger Paper Company Limited, a wholesale paper distribution firm, is founded in Montreal, QC by Joseph Kruger.

1905

Edwin Crabtree and Sons Limited, now our Crabtree, QC plant, commences operation.

1922

Westminster Paper Mills Limited, now our New Westminster, BC plants, commences operation.

1957

Crabtree, QC plant acquired.

1978

Sherbrooke, QC plant acquired.

1982

Sponsorship of Scott Tournament of Hearts (now Scotties Tournament of Hearts), Canada's National Women's Curling Championship, begins.

1988

Gatineau, QC plant acquired.

1997

Kruger Inc. purchases the Canadian operations of Scott Paper, launching Kruger's consumer tissue products business in Canada.

1999

Relaunch of White Cloud brand in the United States.

2002

Acquisition of major plant in Memphis, TN, establishing our US manufacturing presence.

2004

Debut of the White Cashmere Collection, featuring some of Canada's top fashion designers.

2004

Cottonelle begins its transition to Cashmere. Today, Cashmere is Canada's best selling bathroom tissue.

2005

Our sponsorship of the Canadian Breast Cancer Foundation begins. Today, we are one of the Foundation's Top 5 national contributors.

2005

ScotTowels begins its transition to SpongeTowels.

2007

Scott Paper changes its name to Kruger Products.

2008

Launch of our EnviroCare family of products, Canada's first line of premium tissue products made from 100% recycled paper.

2010

Kruger Products launches Sustainability 2015, a five year initiative to reduce our environmental footprint and benefit our communities.

2011

Kruger Products becomes the first Canadian tissue manufacturer to earn Forest Stewardship Council^® (FSC^®) certification, creating one of the largest portfolios of third-party certified tissue products in North America.

2011

30th anniversary as Presenting Sponsor of the Scotties Tournament of Hearts (Canada's National Women's Curling Championship), one of the longest sponsorships of amateur athletics in Canadian history.

2012

Kruger Products wins 5 prestigious Cassies awards, and is now one of Canada's most decorated marketing organizations.

2012

KP Tissue Inc., which holds an equity interest in Kruger Products L.P., becomes a publicly-traded entity on the Toronto Stock Exchange (symbol: KPT).

2013

State-of-the-art Through-Air Dried (TAD) tissue machine commences operation at our Memphis, TN plant, significantly expanding our North American capacity.

2013

Cashmere bathroom tissue's White Cashmere Collection fashion show celebrates its 10th anniversary, in support of the Canadian Breast Cancer Foundation.

2014

To accelerate Away From Home Division growth, Kruger Products acquires the Canadian converting assets of Metro Paper Industries Inc.

2015

White Cloud rated #1 bath tissue product in the United States by a leading consumer research and testing magazine.

2016

In a national survey of Canadian retailers, Kruger Products is ranked #1 packaged goods supplier for an unprecedented fourth consecutive year.

2017

White Cloud brand significantly expands distribution to over 12,000 retail stores across the United States, and growing.

2017

New Crabtree, QC plant paper machine 8 adds 30,000 MT capacity

2018

Ranked #2 on Forbes 2018 Canada’s Best Employers

2018

New TAD paper machine announced for Sherbrooke, QC adding 70,000 MT of capacity (to begin operations in 2021)

2019

Ranked #10 on Corporate Knights’ 50 Best Corporate Citizens in Canada

2020

#RollingItForward donations to Food Banks Canada, hospitals and Frontline Fund supporting healthcare workers during COVID-19.

2020

Launched Kruger Big Assist providing financial assistance to families in need through minor hockey associations.

2021

Commissioned Through Air Dried (TAD) paper machine at new Sherbrooke, QC plant.

2021

Launched Reimagine 2030, Kruger Products’ third sustainable development initiative.

1904

Fair and Ethical Business

Our policy is to conduct ourselves ethically and in conformance with the applicable laws, rules and regulations of every country in which we do business.

Read code of conduct

CORPORATE STRUCTURE

Corporate Structure

Our organizational chart illustrates the relationship between Kruger Products L.P. and its shareholders. KP Tissue Inc. is a publicly traded entity created to acquire, and its business is limited to holding, a limited partnership interest in Kruger Products L.P. (KPLP). KP Tissue Inc. trades on the Toronto Stock Exchange under the symbol KPT.

Public Investors

99.99%

KP Tissue Inc.

Canada

14.66%

Kruger Products L.P.

Québec

<0.01%

KPGP Inc.

Canada

100%

Kruger Inc.

85.33%

As of May 7, 2021

PEAK PERFORMANCE

Recognition
Highlights

2021

2020

2019

2018

2017

Ranked #1 Canadian Packaged Goods Supplier, Industry Survey

Customer

Marketing Awards, Advertising Category, Silver Television Single Over 30 Seconds/Long Form, Unapologetically Human Advertising

Marketing

Marketing Awards, Advertising Category, Bronze, Online Film Single/Long Form, Unapologetically Human Advertising

Marketing

Marketing Awards, Advertising Category, Merit, Television Campaign 30 seconds and Under, Unapologetically Human Advertising

Marketing

Ranked #1 Canadian Packaged Goods Supplier, Industry Survey

Customer

London Drugs, Outstanding Partner of the Year, COVID-19 Response

Customer

Canadian Tire, Vendor of the Year, Living Division

Customer

Adapt Marketing Group Supplier of the Year, Away From Home Business

Customer

Ranked #2 Canadian Packaged Goods Supplier, Industry Survey

Customer

Hy-Vee Private Label Supplier of the Year

Customer

Walmart Mexico & Central America Supplier of the Year Finalist for Private Brands, Grupo Tissue de Mexico

Customer

IABC International Gold Quill Award of Excellence, Best of the Best, Special and Experiential Events, Cashmere Collection

Marketing

Canadian Federation of Independent Grocers, Life Member Award--Industry Builder, Michel Manseau, SVP and GM Canadian Consumer Business

INDIVIDUAL

Commission des normes, de l'équité, de la santé et de la sécurité du travail (CNESST), Grand Prix Occupational health and safety-large companies in the Innovation category, Gatineau, QC Plant

MANUFACTURING

Corporate Knights’ Best 50 Corporate Citizens in Canada

SUSTAINABILITY

Ranked #1 Canadian Packaged Goods Supplier, Industry Survey for 6th Consecutive Year

Customer

Walmart Mexico & Central America Supplier of the Year for Private Brands, Grupo Tissue de Mexico

Customer

Adapt Marketing Group Supplier of the Year, Away From Home Division

Customer

Pulp & Paper Safety Association—Executive Eagle Award, Fred Ceruti, General Manager Memphis Plant

Individual

Ranked #1 Canadian Packaged Goods Supplier, Industry Survey for 5th Consecutive Year

Customer

Kruger Inc. Occupational Health & Safety Innovation Award, Richelieu Plant

Corporate

Summit Creative Awards, Judges Choice, Print Advertising B2B Campaign, Away From Home

Marketing

Ranked #1 Canadian Packaged Goods Supplier, Industry Survey for 4th consecutive year

Customer

Walmart Canada Vendor Sustainability Award

Sustainability

CPRS Award of Excellence – Canadian Media Relations Agency Campaign of the Year, Cashmere

Marketing

Canadian Grocery’s STAR Women of Grocery, Lucie Martin, Corporate Director, Talent Management

Individual

IABC Gold Quill Award – Award of Merit: Photography, Cashmere

Marketing

Canada’s Clean50, Steven Sage, VP Sustainability & Innovation

Individual

IABC Gold Quill Award – Award of Merit: Media Relations, Cashmere

Marketing

Greater Toronto Area Top Employer List

Corporate

IABC/Toronto OVATION Award – Award of Merit: Media Relations, Cashmere

Marketing

Walmart Canada National Brand Vendor Partner of the Year

Customer

IABC/Toronto OVATION Award – Award of Merit: Photography, Cashmere

Marketing

CN EcoConnexions Partnership Award for Sustainability

Sustainability

Our Story

We manufacture Canada’s most popular tissue brands

Canada’s #1 Bathroom Tissue Brand

Canada's Favourite Paper Towel Brand

Canada’s #1 Facial Tissue Brand

Western Canada’s #1 Bathroom Tissue Brand

White Cloud® ranked #1 bath tissue in America by a leading consumer ratings publication

Canada’s leading commercial tissue manufacturer

“We strive to continuously exceed our customer, consumer and employee expectations.”

“We strive to continuously exceed our customer, consumer and employee expectations.”

Find us across North America

New Westminster, British Columbia

Gatineau, Quebec

Crabtree, Quebec

Lennoxville (Sherbrooke, Quebec)

Sherbrooke, Quebec

Mississauga, Ontario

Scarborough (Toronto, Ontario)

Trenton, Ontario

Memphis, Tennessee

What We Stand For

Entrepreneurship

Family Spirit

Commitment

Integrity

Customer Focus

Over a century of success

Kruger Paper Company Limited, a wholesale paper distribution firm, is founded in Montreal, QC by Joseph Kruger.

Edwin Crabtree and Sons Limited, now our Crabtree, QC plant, commences operation.

Westminster Paper Mills Limited, now our New Westminster, BC plants, commences operation.

Crabtree, QC plant acquired.

Sherbrooke, QC plant acquired.

Sponsorship of Scott Tournament of Hearts (now Scotties Tournament of Hearts), Canada's National Women's Curling Championship, begins.

Gatineau, QC plant acquired.

Kruger Inc. purchases the Canadian operations of Scott Paper, launching Kruger's consumer tissue products business in Canada.

Relaunch of White Cloud brand in the United States.

Acquisition of major plant in Memphis, TN, establishing our US manufacturing presence.

Debut of the White Cashmere Collection, featuring some of Canada's top fashion designers.

Cottonelle begins its transition to Cashmere. Today, Cashmere is Canada's best selling bathroom tissue.

Our sponsorship of the Canadian Breast Cancer Foundation begins. Today, we are one of the Foundation's Top 5 national contributors.

ScotTowels begins its transition to SpongeTowels.

Scott Paper changes its name to Kruger Products.

Launch of our EnviroCare family of products, Canada's first line of premium tissue products made from 100% recycled paper.

Kruger Products launches Sustainability 2015, a five year initiative to reduce our environmental footprint and benefit our communities.

Kruger Products becomes the first Canadian tissue manufacturer to earn Forest Stewardship Council® (FSC®) certification, creating one of the largest portfolios of third-party certified tissue products in North America.

30th anniversary as Presenting Sponsor of the Scotties Tournament of Hearts (Canada's National Women's Curling Championship), one of the longest sponsorships of amateur athletics in Canadian history.

Kruger Products wins 5 prestigious Cassies awards, and is now one of Canada's most decorated marketing organizations.

KP Tissue Inc., which holds an equity interest in Kruger Products L.P., becomes a publicly-traded entity on the Toronto Stock Exchange (symbol: KPT).

State-of-the-art Through-Air Dried (TAD) tissue machine commences operation at our Memphis, TN plant, significantly expanding our North American capacity.

Cashmere bathroom tissue's White Cashmere Collection fashion show celebrates its 10th anniversary, in support of the Canadian Breast Cancer Foundation.

To accelerate Away From Home Division growth, Kruger Products acquires the Canadian converting assets of Metro Paper Industries Inc.

White Cloud rated #1 bath tissue product in the United States by a leading consumer research and testing magazine.

In a national survey of Canadian retailers, Kruger Products is ranked #1 packaged goods supplier for an unprecedented fourth consecutive year.

White Cloud brand significantly expands distribution to over 12,000 retail stores across the United States, and growing.

New Crabtree, QC plant paper machine 8 adds 30,000 MT capacity

Ranked #2 on Forbes 2018 Canada’s Best Employers

New TAD paper machine announced for Sherbrooke, QC adding 70,000 MT of capacity (to begin operations in 2021)

Ranked #10 on Corporate Knights’ 50 Best Corporate Citizens in Canada

#RollingItForward donations to Food Banks Canada, hospitals and Frontline Fund supporting healthcare workers during COVID-19.

Launched Kruger Big Assist providing financial assistance to families in need through minor hockey associations.

Commissioned Through Air Dried (TAD) paper machine at new Sherbrooke, QC plant.

Launched Reimagine 2030, Kruger Products’ third sustainable development initiative.

Fair and Ethical Business

Corporate Structure

Public Investors

KP Tissue Inc.

Kruger Products L.P.

KPGP Inc.

Kruger Inc.

Recognition Highlights

Ranked #1 Canadian Packaged Goods Supplier, Industry Survey

Ranked #1 Canadian Packaged Goods Supplier, Industry Survey

London Drugs, Outstanding Partner of the Year, COVID-19 Response

Canadian Tire, Vendor of the Year, Living Division

Adapt Marketing Group Supplier of the Year, Away From Home Business

Ranked #2 Canadian Packaged Goods Supplier, Industry Survey

Hy-Vee Private Label Supplier of the Year

Walmart Mexico & Central America Supplier of the Year Finalist for Private Brands, Grupo Tissue de Mexico

Ranked #1 Canadian Packaged Goods Supplier, Industry Survey for 6th Consecutive Year

Adapt Marketing Group Supplier of the Year, Away From Home Division

We manufacture
Canada’s most popular
tissue brands

White Cloud^® ranked #1 bath tissue in America by a leading consumer ratings publication

“We strive to
continuously
exceed our
customer,
consumer and
employee
expectations.”

Find us across
North America

Kruger Products becomes the first Canadian tissue manufacturer to earn Forest Stewardship Council^® (FSC^®) certification, creating one of the largest portfolios of third-party certified tissue products in North America.

Recognition
Highlights